Keyword Research
1. Finding the Right Keywords
The Basics: Why do I need Keywords?
If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.
Choosing the right keywords is critical to the success of your site. I have seen so many websites, new and old, forgetting this basic and crucial factor. Determining your keywords and the competition surrounding them is your first and primary concern.
What if I Choose the Wrong Keywords?
If you target the wrong keywords, you will lose time and money. You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales.
It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type.
Which Keywords Should I Use?
There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying. Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
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Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
Tips for finding keywords:
- Focus on keywords that consist of two to four words
- Focus on keywords that will bring you targeted visitors, not simply ones that are searched often.
- Use keywords that your potential customers are likely to type into the search engines. What would you Google?
- Know the other keywords that web surfers might use. For example, someone looking for “high definition television” would likely type HD TV instead.
