Page Optimization
2. Optimizing Your Webpages
How to Optimize Your Webpages
High rankings on Google and other search engines are the result of optimized web page content and good incoming links. Start with optimizing your web page content. By optimizing your web page content, you tell search engines for which keywords you want to be found. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure that your web pages don’t have major HTML code errors that prevent search engines from indexing your site.
You should optimize at least six different pages of your website for different but related keywords (the keywords that you found in step 1). Do not optimize the same page for more than one or two keyword phrases.
What Can Happen If I do Not Optimize my Pages Correctly?
If you do not optimize your web pages then search engines might not be able to index your pages. In addition, search engines might not be able to find out what your web pages are about.
If you optimize only one web page of your site then it will be very difficult to get high search engine rankings. Search engines take your complete website into account. If you have many web pages that are optimized for different but related keywords than search engines will think that your web pages are relevant to a certain topic.
Relevant web pages get better search engine rankings. For that reason, you should optimize as many pages as possible for different but related keywords.
Some HTML errors can prevent search engines from indexing your web pages. If your web pages have such an HTML error, you won’t get listed on search engines because search engines cannot index your pages. For that reason, it is also important to check the HTML code of your pages.
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Tips for good webpage optimization:
- Does your website contain at least six individual pages?
- Do each of the pages contain at least 200 words of visible text?
- Are your pages linked so that web surfers and search engines can see the other pages through the links on each page?
- Do you have your webpages optimized for each of your keywords? Each page should not be optimized for more than one or two keywords.
- Does your website navigation use links that the search engines can follow, not Javascript or Flash?
- Have you checked to ensure that the HTML code of your website is valid so that the search engines don’t stumble when indexing?
- Did you check to ensure the title of your home page isn’t “Welcome” or “Introduction” ?
- Does your website have a domain name that includes your top keyword and is hosted on a safe and reliable hosting provider?
